| The rapid development of mobile communications, mobile phones in the rapidly growing popularity of mobile phone users make use of voice businesses, greatly advances the market demand for mobile value-added service development. Mobile non-voice business income ratio showed faster growth trend while voice service is still the main source of revenue for mobile operators. However, the mobile value-added service revenue has begun showing a growth trend. Using 3G mobile value-added service to the advantage of the in-depth excavation mobile value-added service that makes the percentage increase in operating income, to become a new driving force for growth driven movement.Based on the current value of the Hunan mobile operation of analysis, comprehensively expounded factors affecting the development of value-added services market, 3G mobile value-added business from Hunan facing the marketing environment that in terms of market share, competitive advantage and value chain analysis of the three aspects to the market where competition Hunan Mobile, combining their network capacity to existing applications and the user fee scale and the level of competitiveness of Hunan Mobile expression. Hunan launched 3G facing paper, the development of value-added business opportunities, threats, strengths and weaknesses analysis.On a case-by-case analysis, the integrated marketing Hunan mobile environment, market competition and basic data analysis. The four value-added services for the cell phone television, videophone, positioning services and cell Phone Games gives it an in-depth analysis for customer base for the promotion of the proposed strategy, pricing strategy and benefit analysis presented in detail. In the previous marketing theory to the specific value-added service application for Hunan mobile value-added service business development feasibility analysis and thinking. |
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