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Changsha Century Environmental Online Monitoring System Marketing Program Design

Posted on:2007-01-11Degree:MasterType:Thesis
Country:ChinaCandidate:S H HeFull Text:PDF
GTID:2199360215486099Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The online monitoring system modern techniques of environmentalprotection, easy to use, can realize that monitor the environmentalpollution state online continuously in 24 hours, it is the one of the hottestproducts environmental protection industry at present. Because theChangsha century Company does not have a systematic marketingscheme, so the enlargement with the company at present, it is that is veryessential that the company makes the systematic marketing scheme.This text carries on research from three respects: First, monitor theoverview, current situation and problem faced of the trade to analyze andsummarize to China's environmental protection online; And themarketing environment of the company that second, analyze centurycarries on market orientation to it; Third, make marketing andimplementing scheme for the century company.First of all, analyze and come, diagnose through "five strength" inmarket to Changsha century analysis of Company to Changsha centurymarketing way of Company. Then select the market of goal to subdivideand carry on market orientation to it for the company according to thegoal of the company. Secondly, problems such as the organizationalforms of products, price, channel, promoting and market department ofthe Company, etc. have carried on detailed research to Changsha century,customized concrete marketing tactics for the company amount body,meanwhile made and carried out and controlled the scheme to theimplementation of company's marketing scheme, and questions such as the human resources, fund and resistance that may appear that may meetto the scheme in the course of implementing, etc. have been predictedand put forward the corresponding measure.
Keywords/Search Tags:Environmentally safe products, monitor online, marketing scheme
PDF Full Text Request
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