Qingdao A Real Estate Companies, Small And Medium Size Residential Development Strategy Research

It is introduced the basal strategic management theory and the real estate marketingtheory at first by this article, this rationale is the theory basis which this article analyzes.Then the external environment analysis becomes the first step of the strategic research. Thearticle will start with the external environment of the small family housing and Qingdaosmall family housing market analysis simultaneously as second step. Establishing theopportunity which will help to develop Qingdao A real estate company in the market. Imake use of five kind of competitive abilities model to analyse the Qingdao A real estatecompany, analyzed the environment which the Qingdao A real estate company faces andpointed out the enterprise's superiority and the inferiority. And the article had also performthe SWOT analysis of small family housing project from A real company after integratedanalysing the external enviroment and market which A company faced.According to the analysis described above, the artice works out the A corporationdevelopment strategy after using the strategy management theory, had determined thecorporation development strategy which will develop the small family housing, and hadestablished the specific strategical plan about land reserve,product,brand and the humanresources strategy.This analysis of article is helpful to establish the strategic planning andimplementation schedule of A real estate company according to the state macro policy,market opportunity and available resources. The article will help to find out the way whichlead to the survival and development of A real estate company. It is possible to seek thesame developing opportunity in small family housing market for other real estate companyin China.