Research On Marketing Strategy Of A Real Estate Project Of SK Real Estate Qingdao Company

With the development of the times,rapid economic growth and rapid population growth,China's housing market demand is increasing,real estate development enterprises springing up like mushrooms,China's real estate industry is changing with each passing day.The real estate industry has huge profits and huge profits,attracting a large number of enterprises to invest in real estate.At present,China's real estate industry is in a period of structural adjustment,the market environment is unstable,mainly reflected in the market demand.On the change:from the former seller LED market demand slowly to buyer LED market demand.With the increasingly fierce competition in real estate enterprises,the cost of materials and labor is rising,resulting in a sharp decline in corporate profits.At the same time,government departments have also undergone a series of changes in real estate regulation.Faced with these unfavorable trends,real estate enterprises in the deteriorating situation,must constantly improve their management level,in order to maintain their competitive advantage and core competitiveness.Real estate enterprises need more attention to real estate marketing management.Real estate sales performance depends on many factors,but the most critical factor is whether the marketing plan is novel and unique.The marketing mode of famous real estate enterprises in China is mainly to analyze and grasp the real estate market information,understand the needs of consumers,and adjust the marketing strategy of enterprises according to the national policy and market information.Only in this way can we improve the comprehensive competitiveness of enterprises.Excellent real estate enterprises will have corresponding excellent marketing strategies.At present,the research on the marketing strategy of residential project is not very sufficient.First,with the rapid development of domestic economy and the rapid improvement of people's material living standards,the real estate product development speed in recent years is too fast the demand is constantly updated and the market is constantly changing.Second,the academic circles are less focused on the management and service of residential products.In-depth theoretical research on business service management has been carried out.Most of the existing real estate related professional research focuses on the field of marketing planning management,but systematic and comprehensive research results are very lacking.This paper applies the theory and practice to analyze and discuss the real estate marketing strategy.In this paper,SK real estate Qingdao Company's A residential project marketing strategy as the research object,the use of marketing theory,Project management theory,Service management theory,SWOT theory and other theories,analysis of SK real estate Qingdao Company's marketing strategy status,and put forward the corresponding problems,based on this,put forward a residential project marketing strategy A Finally,the implementation measures of A residential project marketing strategy are put forward.The ultimate goal of this study is to maximize customer satisfaction on the premise of more operable.