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Batteries For Electric Bikes Marketing Channels

Posted on:2008-03-20Degree:MasterType:Thesis
Country:ChinaCandidate:X L XuFull Text:PDF
GTID:2199360215955658Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Move concept has been changed since first power electric bicycle was made in China in 1998. Since then,electric-bicycle field gets rapid development.More and more electric bicycles become people's traffic tools instead of which they used before. And electric bicycle relationship fields have got a rapid development. Electric bicycle battery gets rapid development also as main part of such bicycle. More and more power driving bicycle battery factories are founded like spring bamboo shoots. There are more and more competition in battery sale market. How to build sales channel has been a lesson to research for most factories.Shuangliu AoBo Battery Com. in Chengdu, the company of which I'am working for is a professional battery produce company. It has 14 years old. The Auto battery which we made earlier has got high standard technology in the field, good selling all over China. Its producing volume gets over 100 million every year. Company started to put technology to solve power.Electric bicycle battery internal dust disappear technology, solved the hard point of deep release power battery. We also invested to make AoBo electric bicycle battery because of rapid growing of this field. Our batteries are warmly welcomed by electric bicycle factories. Many factories choose our batteries for their bicycles. So I know about electric bicycle battery market . Electric bicycle market get rapid growing, government worry about high speed of such bicycle .But people's running after novel avoid government to stop this field's growing. Because of the limit of Battery using life, one bicycle's using life is about 5 years, but 1 set of battery's using life is only about 1 year. Customers'have to buy 3 to 4 sets of batteries for 1 bicycle. and the channel of battery between customer and bicycle company are different. Channel level service and produce level of customers'needs .channel building purpose and channel dangerous. Encouraging style for channel members are different.And there will be 3 parts to research electric bicycle battery channel status channel dangerous management channel growing status. To provide experience for companies of this field, and effort to find new superior channel combination suit for our company ,try to reach lowest channel cost shortest channel level widest channel service area.The First part channel status of electric bicycle battery Simply introduce market technology, research channel form status, etc. At the beginning of powder driving bicycle battery of China in 1999, batteries were deep power release battery copy rice battery formula imported from Japan .At the beginning of electric bicycle factories asked battery company produce for themselves. Many Battery factory did not want to produce because of small quantity at that time. Mostbattery factories hand their produce plan to some small factories .During the rapid growing of electric bicycle ,some factories which only make a little auto battery caught hold of this development chance and rapid grow to be new stars of this field. Such as MaiDong of Dujiang-yan XingRui of Ganluo Hengli wang of Guangan and Aobo of Shuangliu, etc. But the sales channel of that time are very simple. Supply of goods: factory to factory. Serviceï¿¡ofactory to factory. Price at that time was very unclear. Using requirement from power driving bicycle factories are low, only simply mark quality requirement .Such as: out looking requirement ,earlier using status requirement, using time, etc.In the Second part we'll research channel type management ,dangerous of channel management, dangerous management ways of electric bicycle battery. The Third part Let simply research power driving bicycle battery development tendency, suggest battery factories and sales agents co-operate to control the market ,and get support from government is a certain tendency of power driving bicycle battery .The battery field is rapid grow,the needs of market is keep growing ,people life level grow fast, the future of this field will be very well.
Keywords/Search Tags:electric bicycle, battery channel, tendency channel dangerous
PDF Full Text Request
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