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Sichuan Postal Savings Intermediate Business Market Positioning And Development Direction

Posted on:2008-09-09Degree:MasterType:Thesis
Country:ChinaCandidate:L ShiFull Text:PDF
GTID:2199360215955682Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Postal savings is an important part in the current Chinese financial system, in each benefits corpus again and again under the push of negotiation,the postal savings will accelerate reform progress.2007 is the year of reform of Chinese postal savings, March 6 is a Chinese limited liability company of the postal savings bank of China "the fifth commercial bank" to announce to establish by law through the Chinese government approval, holding Chinese postal savings bank to establish a rites on March 20.Chinese postal savings bank from Chinese postal service group company the set up, the postal service network is a postal savings bank to exist and develop of rely on, the postal savings bank established to promote development and banking system of Chinese banking of perfect, also push forward the progress that the socialism new village construction quickly. Conduct and actions join lately, face local and international bank gradually vigorous competition situation, build up initial stage in the postal savings bank, postal savings in Sichuan saves as to it's three pay how the pillar a intermediary business of the business carry on the market fixed position greatly, look for in the center the development direction of the business with aggressive of development strategy, have very strong realistic meaning.Taking postal savings bank of China Sichuan branch is a research object, first , introduced the postal savings development survey, summarized the Sichuan postal savings intermediary business development present situation, this article had thought in the recent 21 years, the postal savings in aspects and so on business capacity, range of service, management level, network construction have obtained the considerable development; At the same time, this article proposed under the new situation in the postal savings and the intermediary business development exist main question; And carries on the introduction and the analysis to the postal savings reform situation.Next, in order to solve under new situation these problems, elaborated the postal savings develop the intermediary business vital significance vigorously; Through methods and so on SWOT analysis, contrast carry on the analysis to the Sichuan postal savings intermediary business market environment, through to domestic and foreign about savings bank, postal savings research brief summary,thought the various countries postal savings system sets up has the greatly strengthened policy-type,after China postal savings system establishment and the correlation policy unceasing reform and the adjustment is the benefit main body carries on the gambling compromise in every way the product,after proposed the intermediary business short-term market positioning will mainly be for the city and countryside inhabitant"three agriculture"serves, satisfies the inhabitant individual the financial intermediary business demand.Finally, has profited from the commercial bank intermediary business development direction, has analyzed the intermediary business development direction,and proposed transforms from the idea to the intermediary business understanding, establishes the powerful management system, the enlarge intermediary business strategic investment, the gain intermediary business long-term income,the backing green card network resources, carries out the service innovation positively, impels each service the function perfect and the balanced development, the introduction and the raise familiarity intermediary business professional, the enlarge hardware equipment and the technical investment and so on the middle service development strategy; The kind was elaborating the Sichuan postal savings development manages finances personally the service market environment, the development potential, the development strategy, the prospects for development; Simultaneously the business management and the service send pay equal attention to, must strengthen the intermediary business management, the guard finance risk.
Keywords/Search Tags:postal savings in Sichuan, intermediary business, Market positioning, Development direction
PDF Full Text Request
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