One Thousand Of The Flavor Ramen Museum Marketing Strategy

Owing to the stable development of economy in social and persistent improvement of the people's living standards, people change their consumption idea for catering gradually. Now, dining-out is more regular,rational . People have raised the need for consumption quality, and also pursued the brand name quality,taste specialty,sanitation security,nutrition health. The demand for fast-food society is extending continually, the popularity of consumer marketing and the basic demand are more sufficient. Through the deep process from studying to practice, the concept of operation standardization,distribution factory,scaled chain and scientific management for modern fast food have been widely accepted and become important developing aim and direction of China's fast-food industry modernization.Firstly, this article introduces the origin of fast-food trade and the status quo of China's fast-food trade, in order to draw macro background to discuss the marketing strategy. Then it analyzes the opportunities and challenges of the Chinese Fast-food in China's market, and draw a conclusion that the Chinese Fast-food show the expanding tendency and wide market prospect, though foreign fast-food has entered the Chinese Fast-food market one after another. Secondly, this article introduces the Qianzhiwei Noodles service and features, analyzing the trade status of fast food market in Chengdu city and the main competitors with competition policy and operating mode combining the self characteristic. Thirdly, it uses the STP strategic method to put forward the marketing orientation for Qianzhiwei Noodle Eatery. Specially, these carved-out companies like Qianzhiwei Noodle Eatery in which their organizing resource is limited and that can meet different competitors in different subsection markets, it should shape the clear and highly competitive strategy orientation to settle basic of brand name continuable growing. Finally, according to the above introduction and analysis, it raises the trading combination of practice operation against Chengdu a specifical market, such as company's location strategy,design for storage and appearance,products strategy and sales promotion and so on.This article pays particular attention to the local market research and STP strategic analysis, as the basic of establishing the marketing strategy for Qianzhiwei Noodle , emphasizing the guiding role of theory in practice. This article starts with study of the theory and using of analyzed tools. I hopeit can guide and serve in the actual operating for Qianzhiwei Noodles.