Xx Sports Marketing Strategy

With the rapid development of sports industry and the continuous improvement of people's living standards, the economic function of the athletics is increasingly strong, The sports industry has further been established. At present, the sports industry has developed into one of the most important industries in the national economy. With China's entry into the WTO, Sporting Goods Market gradually switch to a buyer's market, the market competition is becoming increasingly fierce. Meanwhile, the huge development potential, gradual mature consumer profile body brought the rare development opportunity for the athletics profession. Due to lack of a technical leading of the market marketing theories and marketings of science, presently, currently the our country a market marketing still a kind of thick put type of related business enterprise of, with relation marketing of felling, its total marketing level and foreign large athletics business enterprises compare to exist the national economy of bigger margin doctrine to keep on the growth still.Chose the XX athletics company as research object, I think that the marketing condition of the XX athletics company is basic to match the topics of basic requirements.This paper hopes to pass the characteristics to the market environment and the athletics market to carry on the analytical research, making use of the related marketing theories, looking for the marketing combination project of the in keeping with XX athletics company development, help it keeps on, rapid, develop steadily.This is the background and significance of the dissertation topic.In Specific:Firstly, the point of the concept of the sports industry in China, started this paper. Three aspects analyze the characteristics of the current Chinese athletics industry and the need characteristics of the athletics markets and outlooks, tally up an athletics industry and should provide a consumption toward society. The athletics industry for extension inside need, pull to move the economy growth to make a contribution, also for society of overall development make a contribution.Secondly, the application of PEST analysis, the value chain and SWOT analysis method XX Sports on the advantages and disadvantages of the internal market and external opportunities and threats analysis a clear position in the industry value chain, research the company's short - and long-term business strategy. identified the target market position. Pass three treatises of chapter, analyze the market development foreground that a XX athletics company face good is big with latent need of market. SO Brand strategy is business strategy preferred XX Sports .Happy fitness throughout the whole culture as a brand, which launched a series of sports, fitness, health supplies Lele. Shooting device as the most important market-oriented products.Then, according to the XX athletics company market fixed position, inquiried into the counterplan research of the business enterprise marketing management.In this partially, this text made use of the benefit river bank of fei .Section especially le of The Market Marketing Learn of the analytical method of the 4Ps: the product strategy, the price strategy, the outlet strategy, promote sales the strategy .These were four to analyze the problem of the marketing that the XX athletics company exist systematically, detailed discussed the counterplan of the business enterprise's marketing management, for the convenience of developping betterly in it.Become the process of the brand from the product in, the website construction combines with the traditional medium be used as the outlet ascend of a little bit creative, is also the advantage of the XX athletics company to order it a.The company product list price made sure the method of the x-rated list price, is the second largest point advantage.