The Road Of Independent Innovation Of China's National Auto Industry Research

After examining the process of the reform open of our country by more than 20 years under the guide of "the market change a technique" ,we can see for our national car industry the only way to realize the update of industrial structure and is independent innovation. Only in this way our national car industry can gain a firm foothold in the international market. Geely Group has showed the capability to innovate independently of our national car enterprises. This essay pays attention to the success experience of Geely and the compare of Geely and Chery on the aspect of the starting point, the technical achievement, market orientation, export strategy, cooperation and human resources. On the basis of these analyses, this essay proposes the ability of independent innovation of an enterprise doesn't comes from one or two innovations, but from the independent innovation strategy. The last part of this essay pays attention to the analysis of the path of Chinese car industry, putting forward the internal and external conditions to improve the ability of independent innovation of an enterprise, and emphasizing the internal conditions is the key side. This part analyze the corpus position of the enterprise. At the end, this essay goes deep into the analysis of strategic points of the independent innovation of Chinese car industry.Three problems that this essay studies are as followed,Firstly, the independent innovation strategy of Geely. Geely grows up from no license to manufacture cars. Today it already have had the ability to sell 150 000 cars a year. It keeps its promise—"to supply those cars that common people can afford". What's more important, Geely supply the success experience to the other cars enterprises in our country.Secondly, the compare of Geely and Chery shows that it is important to possess the idea of independent innovation. When importing the technology, we must realize the necessity to train our own talents, improve our own ability to research and develop. Only in this way, our national car industry can advance forward, and can possess the foothold when competing with big companies.Thirdly, since market is the battle of enterprises, it is essential to possess the lasting competitive advantage. Upgrading the independent innovation activities to the strategy level is the resource of lasting competitive advantage.