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A Research On The Innovative Model In The Latter Imitation Innovation Stage Of China’s Independent Brands Automobile Enterprises

Posted on:2015-05-15Degree:MasterType:Thesis
Country:ChinaCandidate:J Y DuFull Text:PDF
GTID:2309330428452038Subject:Business management
Abstract/Summary:PDF Full Text Request
Since2009, China’s automobile production volume and sales volume have beenthe largest in the world for5years. But the structure of China’s automobile industry isnot rational yet. China’s automobile industry started by joint venture, after theimplementation of the reform and opening-up policy. And almost of China’s automarket is occupied by foreign brands. Even more, there is a great dependence uponforeign technologies for China’s automobile industry. At the same time, some China’sindependent brands automobile enterprises are growing up through imitationinnovation. However, these independent brands enterprises cannot compete withforeign enterprises, for the restrict of their own development level, industry policy andchinese consumption habits.It is a common challenge for all the China’s independent brands automobileenterprises to change the developing model and breakthrough the bottleneck. Theusual way is independent innovation. This thesis points out that there is a specialtransitional stage between the imitation innovation stage and independent innovationstage by synthesizing the literature materials and industrial practices. According to theimitation innovation theories, the features of all the stages of technical innovation andthe distinctive development environment, this thesis defines the special stage as thelatter imitation innovation stage.The features of imitation innovation, can be also found in the latter imitationinnovation stage. And there are some other features of the special stage, likecomprehensiveness, pioneering, modularity and intellectual property protection. Thecomprehensiveness means innovation activities has beyond technologies and products, including market innovation and management innovation. The pioneering meansenterprises do not only imitate products, but also do some self-innovation and marketexpanding. The modularity means dividing the business scope into different modulesin order to capture the right opportunities to innovation with appropriate sources. Theintellectual property protection means getting the outside technologies in legal waysand paying more attention on protecting intellectual properties.The research methods employed in this thesis are literature research, induction&deduction and case study. The object of case study is Geely. Geely is a privateenterprise without continued strong financial and policy support from the government.It has turned into a flagship with special innovation and development methods. SoGeely has a great research value. After the research of Geely’s innovation activities inthe latter imitation innovation stage, this thesis finds out that, the accumulation offormer imitation activities helps Geely to divide its latter innovation scope intodifferent modules, and then seek out the obstacles of innovation. Geely uses M&A(mergers and acquisitions) to sweep out the obstacles, since endogenous developmentcannot solve this problem in a short time. Meanwhile, Geely builds its own innovationsystem to assimilate the technical sources gotten from outside. The final target is tobuild a GVC (globe value chain) for more value creation and profit acquires.According to the above content, this thesis proposes a suggestion for China’sindependent brands automobile enterprises which are in the latter imitation innovationstage. Imitation innovation should not be only used on products and technologies, butbusiness management. In this stage, enterprises can take some strategies, liketechnology accumulation and integration, increasing the intensity of modularizationinnovation, building an innovation system and a GVC to help itself to pass the latterimitation innovation.
Keywords/Search Tags:independent brands automobile enterprises, imitation innovation, latter imitation innovation, Geely
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