Study Of China Unicom's Government Informatization Development Strategy

Since the joint 48 ministries of China Telecom (Office, Bureau) launched a joint initiative called the "Government Online Project" in 1999, the government's application of information technology industry has been developed for 12 years. Since 2004, major telecom operators including China Unicom, participate in the construction of industry information in government departments large scale.As the telecom industry restructuring and the issuance of 3G licenses, the telecommunications industry restructuring into three business operators, all business operations era began. Telecommunications market has undergone major changes in competition, the three major telecom operators have to enter the area where each has the traditional strengths and emerging business to compete. After the reorganization of China Unicom in the new competitive situation, China Unicom is facing a new subject on how to develop the application of information industry in government departments.In this paper, I use the related theories of strategic management, analyze the Competitive environment in China Unicom and use PEST model, Porter's five forces model and other methods, make a detailed analysis of the macro environment and industry environment of the development of China Unicorn's information technology, pointing out the opportunities and threats when facing external competition; use SWOT model to analyze the internal environment of China Unicom in-depth, finding its internal strengths and weaknesses. And propose development strategy with the practice of application of information technology in China Unicorn's government departments.