China Unicom Group, Competitive Strategy

China Unicom is the second biggest mobile telecommunicationcompany in china with only 11 years history. With the forthcoming arrival of3G and extensive entrance of international telecommunication operators, allof Chinese telecommunication corporations will face more and fiercecompetition. The capacity of using the competencies to get moreopportunities will be the key factor that companies can establish the effectivecompetitive strategies. Under above-mentioned backgrounds, the author establishes thecompetitive analytical framework of China Unicom according to thedefinition of the modern strategy theory. The competitive analyticalframework has four parts, i.e. analyzing the macro-environment;analyzingthe industry environment;analyzing the rivals within the industry;and SWOTanalysis. The author uses the methods of the PEST analysis, the Five ForcesModel of Competitive and SWOT analysis to facilitate the establishment ofthis framework, which can serve as a basis to craft the corporation'scompetitive strategy. By using a large amount of data and market information, the authorroundly analyzes the exterior and interior environments of China Unicom.According to the analysis results, the author puts forward some competitivestrategies for China Unicom. And, the author hopes to make the competitiveanalytical framework suitable for other telecommunication corporations aswell.