China Unicom Of Yiyang Branch Organizations Of Structural Change

Organizational structure plays a major role in any enterprise. Nowadays many enterprises attach great importance to build and perfect organizational structures, which can adapt the demand of market orientation.In the paper, according to the market position and strategic development of YiYang branch in Hunan Unicom, we use modern organizational structure theory, research the organizational structure in YiYang branch. Meanwhile we put forward a transform pattern of organizational structures, and bring it into effect. With a view of the adoption of advanced scientific organizational structure to meet the needs of the market, and raise the core competitiveness of enterprises, make a long-term survival in a changing environment and effective development. The successful implementation of a new organizational structure can bring a more positive impact on many state-owned enterprises especially for China Unicom.Based on analyzing the shortcoming of organizational structure before transform in YiYang Branch, Hunan Unicom, we take advanced organizational structure as the guide, draw on the successful experience of some telecommunication companies, integrate theory with practice, establish and implement a new organizational structure as linear function, which is based on market leading and customer-centered patterns, include market makers, support layer, function layer, and decision-makers around the four basic dimensions. In the paper, We consider both advanced management philosophy, organizational structure of enterprises in the application of theoretical and practical considerations of the enterprise capabilities and industry accepted practice. In the core of organizational structure, we detach market maker into two separate levels such as market and sale, while strengthening the overall allocation and market forces, on the other hand, market and sale can be subdivided in accordance with the law of science to further deal with market competition. At the same time, we also bring technologies as maintenance, engineering construction and calculate support into support layer. Furthermore, we can carry through full description of the new post and clearly implement on the basis of all post functions and organizational structure in our company.