Study. Nandasoft Network Security Product Marketing Channels

The NANDA SOFTWARE limited liability company (shortened form: NANDA SOFTWARE Company) is a high technology and software enterprise which engages in the network security and the government information construction professionally. The thesis utilizes the theory about domestic and foreign channels. Firstly, the article introduced the concept,characteristic and function of network security products industry and retail channel. Then it analyzed the problems that concern about service requirements of network security products industry's retail channel, influence factors, channel design and channel evaluation etc. The thesis studied the situation of NANDA SOFTWARE network Security product's channel, channel structure, channel policy, channel management and problems of channel. It designed market channel of NANDA SOFTWARE network security products. The thesis raised optimized ideas about market channel strategy and tabled a rationalization proposal of NANDA SOFTWARE network security products so that let it adapt to current market situation and development more.The author hopes that network security product industry or other relative industry administrators, marketing managers can regard to channel design and management through this article. At the same time, hope the article's actual research can padded the shortages of channel design and management which exist in the marketing theory of network security products industry. The significance of the article is: through analyzing to marketing channel of NANDA SOFTWARE network security products, anatomy about marketing channel practice strategy in china of NANDA SOFTWARE Company has realistic meaning to use for reference about network security products marketing channel's construction and management under day by day competition.