Wood Flooring Enterprises In Fujian Province, The Brand Development Strategy Study

With improvement of the life level, people have paid more and more attention to the conception of environment protection and green expenditure. So wooden floorboards have become the first selection when people purchase floorboards. As a traditional industry, it has been endow new mission. As a connected industry, it plays a remarkable strategic role in developing wood industry, adornment industry and life works. However, the whole level of wooden floorboards enterprise of the province Fujian is not high for long time, comparing with national wooden floorboards profession main current brands the margin gradually enlargement, the product brand of the wooden floorbords business enterprise has become an important tool for enterprises to occupy the market. In the day of economy globalization, wooden floorboards enterprises have to pay emphasis on brand strategy in a strategic height if they want to live on in a global competition.. The textual point is passing to posit accurate brand and identify brand with the myself resources analysis of the wooden floorboards profession analysis, developing to the brand of the wooden floorboards enterprise of the province Fujian, the strategy put forward to put suggestion into practice.The full text is divided into totally six chapters: The first chapter is business enterprise brand and prevue of brand strategy. It is strategic basic theories of main treatise brand and brands, and analyzed the our country wooden floorbords profession brand development background; The second chapter is wooden floorbords business enterprise brand of the province Fujian to develop the strategic present condition, it mainly analyzedes the wooden floorbords business enterprise brand of province Fujian to develop the strategic present condition from the angle of the market marketing, expandes and extendedes the shortage of the aspect to carry on the analysis to the integration dissemination, brand of the wooden floorbords business enterprise brand; The third chapter is a strategic environment analysis of wooden floorboards business enterprise brand of the province Fujian, mainly passing the importance that understandes the brand strategy to wooden floorboards business enterprise inner part and the exterior environment analysis of the province Fujian, passing the analysis of oneselfs brand especially to scoop out own brand resources, understanding the advantage and bad situations of oneself's brand, making sure the brand development strategy of a business; The fourth chapter is a brand fixed position that carries on science, main from benefits and three aspect analysis of the wooden floorboards business enterprise products of the target market, benefits of the consumer, making sure the brand fixed position of the wooden floorboards business enterprise of Fujian; The fifth chapter is wooden floorboards business enterprise brand of the province Fujian to develop the strategic implement suggestion, this part is a textual point, fixed position according to the brand of the brand strategic environment analysis and science of wooden floorboards business enterprise of the province Fujian laterly, this chapter mainly develops the strategy to put forward to constructive the implement suggestion to wooden floorboards business enterprise brand of the province Fujian from six aspects, setting up new images of wooden floorboards business enterprise brand of the province Fujian, thus entering the essential brand of the national wooden floorboards profession, even entering the international famous brand row or column; The sixth chapter is wooden floorboards business enterprise brand protection strategy of the province Fujian, mainly analyzing the protective measure of brand and the result for obtain. with passing above study of a few parts of contentses, carring on the analysis to the brand of wood floor business enterprise of the province Fujian, carring on relocating and identifying, carring on the valid brand dissemination and become the clear brand structure, drawing up and carring out the brand development strategy, making the brand image of wood floor business enterprise of the province Fujian been promoted.