A Brand Of Solid Wood Furniture Marketing Strategy Research

Wooden furniture industry is a part of the furniture market, which sells very gond in lastfew years. The reason is that on the one hand, consumers pay more attention to theenvironmental protection of natural and environmental protection, wooden furniture can satisfyconsumers' need about value and environmental protection. The more important reason is thatthe cost of circulation pressure on furniture plate formed the "squeezing-out effect". When thepanel furniture profits cannot bear the circulation cost, more furniture enterprises will changeprofit higher wooden furniture instead of zhe panel furniture.Along with the wood of the popular market, more and more furniture companies turned tothe field of wooden furniture. There are nearly50000enterprises in china, most of which aresmall furniture enterprises. Confronting the wood market flourishing, the same product market,the rising of tending cost. Furniture industry is a major task to find the way to develpingtheirselves.Aumazing wooden furniture is a medium-sized wooden furniture enterprises, as good asthe other small and medium enterprises,who confront with wood unpopular marketopportunities, while also facing the operation cost rise, sale system is diseased wait for aproblem. This paper discusses the application of marketing theory, combined with the actualsituation of BF wooden furniture, researching on wooden furniture to Macao marketingstrategy.First of all, around the research topics, we discuss the development of Chinese furnitureindustry, wood furniture properties, the solid wood of the market popular style, the reason forwood market unpopular,the wooden furniture competition status, the problems they comearcoss,a full understanding of wooden furniture development competition.Secondly, We ducuss about Aumazing present situation, the competitors and comparativeanalysis, finding out the Aumazing wooden furniture in the market and the reasons for theproblems, according to wood market marketing environment, including the generalenvironment, industry environment, customer buying behavior and internal marketingenvironment. On the basis of SWOT analysis, find out the Aumazing wooden furniture marketopportunities, threats and competition advantage and inferior position, based on formulatingmarketing strategy.Finally, on the wood market fractionize, according to consumer home condition as well asthe wood consumption demand, combined with the actual characteristics of Aumazing and market positioning. From product, price, channel, promotion and other four aspects put forwardthe marketing strategy.