A Life Insurance Company, Individual Life Insurance Business 2007-2009 Marketing Strategic Planning Study

Continues under the big background in the Chinese economy which high speed grows, the Chinese insurance industry after experienced the nearly for 20 years to surmount the type development, entered the brand-new comprehensive opening development phase. One of as Chinese life insurance market important main bodies, the Chinese A life insurance limited liability company (has hereafter referred to as A life insurance company, company, we) since 2001, according to "group management, specialized management, market operation" the management pattern, persisted "the steady management, take the benefit as the center" the management guiding ideology, follows the life insurance industry law of development, positively explores suits the A life insurance company the development path, has obtained the amazing result in the past five years. In steps into "No.10 5 years" guarantees the German letter insurance company along with American triumphant thunder investment limited company hand in hand US the success which enter to the T life insurance company to complete, the T life insurance company welcomed the recent development opportunity. Stands in the new beginning, how does the company defer to science development view the request to be supposed to the new international domestic situation, grasps the opportunity, meets the challenge, the realization, fast, is continually coordinated, the health development, gives full play to the safe enterprise function, the service society public, is important issue which A faces. This plan the long-term development plan as eagerly anticipates take the T life insurance company danger series in, buys in the triumphant thunder investment limited company, guarantees benefit correlation and so on German letter in the company strategy plan aspect ponder and the opinion, through to exterior development environment and factor the and so on company interior resources condition research analysis, will indicate the motion direction and the realization way for the company danger series in the future three years creation surmounting competitor durable superiority, in order to realization impetus company long-term sustainable development, realization company's strategic target.