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Jiangling Chassis Co., Ltd. Development Strategy

Posted on:2008-06-23Degree:MasterType:Thesis
Country:ChinaCandidate:L WangFull Text:PDF
GTID:2199360242459435Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The paper analyzes systematically the current status and prospect of the stated-owed auto parts company facing restructuring by combining modern management theory and system analysis method with the reality in JangLing Chassis Co., Ltd. It also indicates specific development strategies for the auto part company. Firstly this paper gives an overview of the company and analyzes systematically the outer environment confronting the company based on a thorough analysis of China's automobile and axles industries. It also analyzes the company's internal environment which includes sales performance,financial status, R&D capacity, and the human resources. The paper describes particularly its development characteristics and performance based on a financial analysis. And the paper identifies the mission and objectives of the company after a detailed analysis of SWOT, EFE and IFE Matrix. At last it suggests some alternative development strategies for JangLing Chassis Co., Ltd. and indicates how to implement these strategies.
Keywords/Search Tags:development strategy, strategic element, financial analysis
PDF Full Text Request
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