Strategic Financial Analysis: Case Studies Of Listed Trade Company

With the trend of economic globalization and the rapid development of science and technology, enterprises are facing increasingly complex environment for the development. In order to achieve long-term and rapid development, enterprises must engage in strategic management. Through strategic decision-making, enterprises will be in the industry's comparative advantage.Corporate strategic decision-making requires a large amount of information, including the development of information industry, competitors, internal financial information, technology, human resources and other information. Enterprises need to take various measures to obtain such information. Through a combination of financial analysis and strategy, enterprises can obtain a lot of useful information for strategic decision-making. This paper presents the concept of strategic financial analysis. Based on a strategic perspective, this paper systematically studies the strategic financial analysis and obtains several main results as the following.(1) This paper constructs the framework of strategic financial analysis which includes business environment analysis, the quality of enterprises analysis, corporate financial structure and change analysis, the ability of enterprises and enterprise cash flow analysis. At the same time, it emphasizes that financial analysis of corporate strategy framework is dynamic, and it can be adjusted according to different stages of development and strategic decision-making needs.(2) Information received through strategic financial analysis, is tried to be used in the formulation of corporate strategy and in the evaluation of the initial strategic objectives. Enterprises can optimize enterprise resources planning and adjusts the initial business strategy by using this information.(3) On the basis of concept and framework of the strategic financial analysis, this paper studies a case on Xiamen International Trade Group. The case analysis found that the financial resources can not support the initial enterprises strategy well because Xiamen International Trade Group the trade in which the real estate industry and the situation is more severe. This paper presents that the enterprises should take two actions: one is against the weak links in the financial situation, the enterprises should take measures to improve and optimize the financial resources; another one is the enterprises should adjust the corporate strategy.