HW Group's Robust Financial Strategy Management And Application Research

HW is a cold rolled steel segment of swan group,its business strategy to take the quality as the guarantee,to cost and price advantages quickly occupied the national market,improve the efficiency of management,to build the most competitive cold-rolling enterprises.For the realization of the enterprise strategy,macro has been adopting expansionary financial strategy for 19 years,but the stainless steel industry at home and abroad with the economic and financial environment changes,end stainless steel product market demand,bring the financing difficulty is big,the product profit is not high,low return on investment,unprecedented difficulties.If hongwang continues to adopt the expanded financial strategy,enterprises will face greater financial risks and the adjustment of corporate financial strategy becomes a top priority.The article firstly combs the research results of corporate strategy,corporate financial strategy,strategic financial management,financial management and relevant financial management in the steel industry.Second,in classifying enterprise financial strategy,all kinds of advantages and limitations and application conditions,on the basis of analysis,find out the stainless steel industry in the development of environmental changes at home and abroad,analyzes the various changes on the stainless steel industry enterprise strategy and the influence of enterprise financial strategy,for follow-up study is prepared;Again,in the macro group development and enterprise strategy,enterprise financial strategy,on the basis of describing by the leading enterprise of stainless steel with domestic market data and financial data,analyze the company's position in the stainless steel industry,and analyzes the macro prosperous group long-term implementation of expansionary financial strategy has a series of realistic problems and reasons,for macro prosperous group from expansionary financial strategic adjustment to steady the necessity of financial strategy to lay a solid foundation;Then,we design a set of steps and methods for the adjustment of the financial strategy of hongwang group from the expanded financial strategy to the prudent financial strategy.Strategy committee to write a set of enterprise financial strategic adjustment scheme,this scheme includes the organization and leadership,principles,steps and contents and so on,in order to ensure the smooth operation of the financial strategy and adjust the focus on investment strategy,financing strategy,operation strategy,dividend strategy based on the specific content of the steps and methods of design;Finally,in order to ensure the smooth adjustment of macro prosperous group financial strategy,and from strengthening the budget management,perfecting the evaluation system and improve the incentive mechanism,and realize the full use of the financial information and other aspects put forward relevant Suggestions.Innovation point of this article is based on the different development period,and the change of enterprise environment factors such as the longitudinal comparison,and the enterprise and industry listed company financial status transverse comparison,it is concluded that enterprises should according to the changes in the macroeconomic situation,adjust the enterprise's financial strategic thinking.