Study Of Informatization Construction Strategy Of Securities Companies

Today, the economy world has marched from industry into knowledge period. The tide of informatization has affected all of areas. Security is pretty special which is the most broadcast and complex using information technology.In the movement of stock market, the security company plays a very important role. The level of informatization has affected its operation development directly. The use of informational technology is the shadow of the security company.Stock company has concentrated on sales department as its operating center, providing transaction channel, adding the numbers of sales department to enlarge the coverage rate in the market. So sales department is the important process of its informatization. But it has issues just like high cost, bad strain capacity, decentralized resources which has impacted the company survival and development seriously. And also, it pushes the stock company to change operational pattern into scaled and intensive pattern gradually.Based on the theory of the informatization development phase, the paper points out that stock company informatization is turning into intensive and integral phase which can not be changed. According to the necessary changing of informatization development tendency, stock company focuses on the strategies of concentrated trade and Custom Relationship Management (CRM) which will be introduced in the paper.The paper surrounds the strategies of stock company informtization. Firstly, it introduces informatization, the theory of informatization development phase, the informatization present situation of sales department and headquarters. And also analyze universal existence questions of the present system and the measures which should be adopt by the stock company. Secondly, it introduces three kinds of concentrated trade pattern then pointes out the risk, the measure to guard the risk and the significances implementing the concentrated trade. Based on the informatization development phase theory, the paper pointes out that CRM would be the next key point after the securities company has carried out the concentrated trade in future informatization. Therefore, the paper concentrates on the negotiable security company CRM emphatically and the necessity of carrying out the CRM, putting forward the premise, structure, functions, key technologies and the problems should pay attention during implementing the CRM system. At the same time, the paper introduces the CRM system implemented in sales department and headquarters. Then it elaborates the significances that the stock company implements the CRM. Finally, summarize the primary work and the innovation spots of the article, proposes some questions that existed in carrying out the concentrated trade and CRM and the expectations.