Explore The Development Of Bancassurance Model

Along with financial-integration penetrating deeply, the trend that financial merges into an integral whole is more and more obvious. It is bancassurance that distributing insurance product by bank. The global bancassurance has become global economic phenomenon quickly and developed rapidly. After many years of explorations and development, the bancassurance spreads world wildly. And it becomes not only the main sales way of the Europe insurance business, but also an important pattern of the area financial organs in Europe, Australia and Asia.We had introduced the idea of the bancassurance overseas since 2000.Bancassurance develops in the loose cooperative pattern that the bank with the insurance company subscribes agreement. By developing 7 years, it has shown its charm and attraction to the insure market. However .started form the second half year in 2004,the bancassurance in domestic development fell in weary condition, and appeared the first time negative growth in the recent five years. Owing to the boom in capital market in half year of 2006, lots of consumers pay their attention to stock and fund, many life insurance company have encountered the embarrassment of increasing insurance fee. In 2007, the central bank in our country increased the interest of saving and decreased the tax of saving, which make the advance of bancassurance products cut down. Lots of experts all comment domestic bank was insuring whether has walked into "the cross street corner".Under this background, analyzing the economic theory of bancassurance,using of reference the experience of foreign are quite significant. To discuss and propose appropriate developing patter are worthy of enhancing the competitive power of national insurance company.The papers aim at anglicizing the experience and lesson of bancassurance development, probing into the developmental pattern of bancassurance.so doing something to in promoting bancassurance in our country.