Insurance Agency Business Research

This article is based on the study of Agriculture Bank of China Shanghai Branch (Shanghai agriculture bank) insurance agency business as well as the analysis from 2001 to 2007.The paper elaborates Shanghai agriculture bank insurance agency business situation at present and the existence question , puts forward the proposal and the measure.This article consists of 5 chapters. The first chapter analyses the international bank insurance, enumerates French, Hong Kong's bank insurance situation, Compares with the domestic bank insurance development history.The second chapter carries on the analysis of Shanghai agriculture bank's insurance agency business through five competitive powers (substitute, customer, competitor, supplier, potential competitor), proposes substitute competition that now faced.The third and the fourth chapters elaborate the agent of developing insurance agency business; and analyses the operational management pattern, include the organizational structure, the marketing channel, the brand establishment, the customer relationship management, the product research and development, and the staff encouragement mechanism.The last chapter proposes the tentative suggestion to the core competence construction, and points out the technological innovation, the management innovation, culture innovation are the key factors to the core competence establishment.