Tendency To Interpersonal Harmony, Fair Distribution Of The Tendency Of Individual Innovative Behavior Research

The growth of a firm's economic benefits and the accumulation of competitive advantage depend to a large extent on technological innovation and product innovation. As being the principal and core strength in the innovation process, the performance of R&D personnel is so crucial that it determines the effectiveness and efficiency of the firm's innovation activities. Both academics and practitioners have been concerned about the factors which influence R&D personnel's individual innovative behavior.R&D activities in modern enterprises are usually integration and exploration in a larger scope and at a higher level, which thus require more and more R&D personnel working together. It's hard to measure the individual's contribution because the achievements of R&D activities are mainly due to collective wisdom and efforts of R&D personnel. This involves interpersonal harmony and distributive justice. R&D personnel definitely have different viewpoints on the above issues. These differences may influence communication among R&D personnel, and then affect individual innovative behavior. Based on the above, following the logical path of "interpersonal harmony orientations, distributive justice orientations—communication forms—individual innovative behavior", this study focuses on R&D personnel, proposes a series of research hypotheses and a theoretical model, and uses questionnaire survey to collect data. SPSS 13.0 and AMOS 7.0 are utilized to conduct empirical analyses of the hypotheses and theoretical model. The main conclusions are as follows:(1) Different orientations to interpersonal harmony have different influences on communication forms. The orientation to value harmony has a significant positive influence on collaborative communication (the standardized path coefficient is 0.235, P<0.001), and has a significant negative influence on competitive communication (the standardized path coefficient is -0.175, P<0.01). The orientation to harmony as hindrance has a significant negative influence on collaborative communication (the standardized path coefficient is -0.12, P<0.01), and has a significant positive influence on competitive communication (the standardized path coefficient is 0.208, P<0.001). However, the orientation to instrument harmony has no significant influence on collaborative communication as well as competitive communication.(2) Different orientations to distributive justice have different influences on communication forms. The orientation to equity rule has a significant positive influence only on competitive communication (the standardized path coefficient is 0.235, P<0.001). The orientation to equality rule has a significant positive influence only on collaborative communication (the standardized path coefficient is 0.271, P<0.001). The orientation to need rule has a significant positive influence on collaborative communication (the standardized path coefficient is 0.278, P<0.001), and has a significant negative influence on competitive communication (the standardized path coefficient is -0.175, P<0.001).(3) Different communication forms have different effects on individual innovative behavior. Collaborative communication has a significant positive influence on individual innovative behavior (the standardized path coefficient is 0.307, P<0.001), while competitive communication has a significant negative influence on individual innovative behavior (the standardized path coefficient is -0.179, P<0.01).(4) The interpersonal harmony orientations and distributive justice orientations have different influences on communication forms, and then affect individual innovative behavior. The two communication forms are the full mediator between interpersonal harmony orientations, distributive justice orientations and individual innovative behavior, except the orientation to instrument harmony which has a direct negative influence on individual innovative behavior.