Strategic Research Based On Value Chain Analysis Of Small And Medium-sized Foreign Trade Enterprises

Along with large-scale foreign trade enterprise's merge and joint stock system transformation, The small and medium-sized imp.& exp. enterprises increases year by year in Chinese Export model Enterprise's proportion. But the small and medium-sized imp.& exp. enterprises universal existence scale is small, The strength is not strong, The fund is weak, Risk consciousness is not strong, Lacks the competitive advantage, Strategic prospect fuzzy and so on shortcomings. The above reason has created the small and medium-sized imp.& exp. enterprises latent bankruptcy risk. Along with overseas-funded enterprise's inrushing and International market environment changing in proportion, the small and medium-sized imp. & exp. enterprises will have to seek as soon as possible inevitably suitable strategic patterns which the company will develop for a long time. The present paper take the SWOT matrix and the value chain analysis as a foundation, application enterprise strategy analysis method, Considering the management environment of the small and medium-sized imp.& exp. enterprises, widely using value chain tool carrying on the analysis to the small and medium-sized imp.& exp. enterprises. At last, The article unified the example to carry on the strategic choice and the implementation.In order to launches the elaboration on the above question,This article elaborated our country foreign trade system development evolution in detail in the paper start from 1986 to now,which provided the background material for the following elaborationIn the second part, this article enumerate in detail overseas and domestic small and medium-sized enterprise, the foreign trade enterprise and the middle and small scale foreign trade enterprise's newest strategic research literature material, also has the pure theory aspect elaboration and the massive practice material, simultaneously, in view of the strategic theory development course, elaborated the strategic management major point, respectively is the competition position potential theory major point and the limitation, the resource base theory major point and the limitation, power ability theory statement.The third part, the article overall elaborated at present small foreign trade enterprise's economic environment as well as the overall condition and applies the SWOT matrix strategy method multianalysis small foreign trade enterprise the internal superior and inferiority and exterior opportunity and the challenge. In application value chain tool longitudinal analysis middle and small scale foreign trade enterprise's industrial value chain link relations as well as in global and value chain status.The fourth part, the result which analyzes according to above SWOT and the value chain has pointed proposed at present middle and small scale foreign trade enterprise feasible five kind of strategy pattern. The fifth part, theoretically proposed the middle and small scale foreign trade enterprise implements the above strategic pattern to have to have the achievements organization to safeguard, the idea safeguard and the system safeguardFinally, take the ABC foreign trade company as the case, with above strategy analysis method, chooses the corresponding strategic pattern, again in explanation strategy pattern choice process.The small foreign trade enterprise holds the very great proportion in our country foreign trade profession, in joins after WTO, in order to continue the international industrial value chain the shift and restructuring, the small foreign trade enterprise's strategy chooses very important.