"milan Villas" Project Marketing Planning Studies

After years of development, real-estate industries has become the one of pillar industries in china, and also become an important force to promote economic growth of china. According to the associated press, at present the direct and indirect contribution rate of real-estate industries to economic growth reaches about 2% annually. With the rapid development of real-estate industries, some deep-seated problems exposed out gradually. As Six Doctrines say, there are such problems that, have not been solved up to now in real-estate sectors as the rapid rises in real-estate price, the irrational structure of housing supply, the real-estate market disorder and so on. Under such conditions, our country has promulgated a series of rules and policies since 2004, and controlled the whole industries from the angle of the land and capital and so on in order to adjust the industrial structure and reach the optimization, and. what' s more curb excessive growth of real-estate price. Under the conditions of adjusting the macro-policy, the real-estate supply and demand of ChengDu city is still very strong. The real-estate enterprises at home and abroad enter into the real-estate market of ChengDu in succession. As soon as small and middle real-estate enterprises are concerned, it is undoubted that they are confronted with the reshuffle of the industries.Under the severe conditions,SiChuan QiaoLi industrial CO. LTD. acquires the luggage-claim floor named MiLan' s small garden by way of open auction of acutioning center of State Assets bureau. Now that SiChuan QiaoLi industrial CO. LTD. has not opened out the luggage-claim floor before now, this is a chance and also a challenge. It is inevitable that it is faced with failure when it Opens out the luggage-claim floor only through the post experience. Therefore the paper studies how to marketing it systemly. On the basis of analysising the interior and exterior environments and competitors of MiLan' s small garden, the paper carries out the analysis of SWOT. And then, combining the concrete conditions, the paper confirms objects and analyses the characteristic of objects. In the end, the paper puts forward the tactics of "4P" and some measures to ensure the tactics to bring into effect smoothly.