The Research On Product Development’s Cost Control Of The Small And Medium-sized Real Estate Enterprises

Cost control is the important component part of the real estate company’s management，itmay determine the company’s competitive power. In an era of thin profit, cost control ofthe real estate company is more important than expansion of scale. Medium andsmall-sized real estate enterprises must take full advantage of their own resources becausetheir small-scale. The research of cost control of the real estate company is very common,but research about cost control of medium and small-sized real estate company is seldomseen.This article points at problem about medium and small-sized real estate company’smanagement, such as weak sense of cost control, the lack of effective measures to cut downcost, the lack of depth at cost management, no perfect system which is not only effective,but also can cover the whole process and all the staff. This article also combines the case ofSH company in Foshan city to give some advices.