Emerging Technology Areas Of Commercial Pattern Recognition Research

Nowadays, the technology is undergoing great changes, and more and more new technologies are emerging. The emerging technologies (ETs) may bring deep impact on existing industry and even the whole society. The development of ETs can bring profound influence to the economic structure, and totally fresh challenge to the traditional management theory and practice. The pouring out of the ETs bears great and special strategic significance to the development of local companies in China. Nevertheless, little research and theory in the ETs management is available for the local companies.In this paper, we pay attention to the emerging technologies and the companies that are engaged in emerging technologies. We study the different characteristics of emerging technologies and strategic circumstance of enterprise. Based on the different characteristics, we classify emerging technologies into three types, and study their differences in source with typical cases. Then combining with network externalities, we discus management strategy of each type of business model, in order to offer theoretic guidance to local corporation.With questionnaires and investigations, we apply factor analysis, cluster analysis and correlation analysis with the data collected from 63 effective questionnaires. And combined with the study of three typical cases, we come to the following conclusions:(1) We design questionnaires on business model of emerging technologies, according to the questionnaires on identifying characteristics and factor analysis, we find three basic characteristics of business model: agility, the capability of grasping market and creating value, production and technology. According to the questionnaires on characteristic of strategic circumstance, we validate four basic characteristics of strategic circumstance: technology transformation, market demand, policy diversification, market competition. Following this, we apply correlation analysis on characteristics of business model and strategic circumstance, and find that the correlation of agility and market demand is positive, but the correlation of agility and market competition is negative. And obviously, the correlation of the capability of grasping market and creating value and technology transformation is positive. The correlation of Production and technology and agility, the capability of grasping market and creating value is positive.(2) Based on the characteristic of business model of emerging technologies and strategic circumstance and through cluster analysis, the business model can be divided into three types: based on market competition, salient in market orientation and value, influenced by policy. We find that the agility of business model based on market competition is highest, and in the aspect of production and technology, the business model salient in market orientation and value is inferior. In the aspect of strategic circumstance, the business model salient in market orientation and value is faster than the other in technology transformation. And market demand change in the three types is not prodigious, the business model influenced by policy is also influenced by policy more intensive.(3) We apply the case study of typical cases in three business model, and discuss the management strategy. We suggest that, in business model based on market competition, corporations should design management strategy through network externalities, increase their consumer, strengthen the cooperation with correlative manufacturer, reinforce brand building, advance brand reputation, and exert existing advantage to improve otherwise. In business salient in market orientation and value, corporations should give prominence to product market orientation, brand orientation and technology value orientation. In business model influenced by policy, corporations should study policy sufficiently and develop with their advantage in policy.