Study On The Business Strategy Of Small Farmers In Developing Characteristic Industries

Rural revitalization and industrial prosperity are the key points,and industrial development plays an important role in the process of modernization.For this reason,the party and the state have put forward the institutional innovation of agricultural industry modernization.We will encourage new types of business entities,promote the continuous development of large specialized households,cooperatives and leading enterprises,adopt modern science and technology,new equipment and ideas to transform traditional agriculture,and realize the transformation and upgrading to the industrialization of modern agriculture.However,neither the capitalization nor the squeeze of new agricultural business entities have led to the loneliness or even the extinction of small farmers.Small farmers still maintain the trend of large base and stable development.Family management of small farmers will be the main organizational form of agricultural production and management in the process of rural revitalization in China.It is not a passive recipient in the process of industrial development,but contains its own tenacity and rich internal potential.The pattern of small farmers as the main operator is still the trend of long-term development of rural society.Therefore,this paper to X village rattan pepper small farmers research object,analysis of small farmers in the process of industrial development management strategy,discusses the small farmers in the established restrictions,how to develop industry through a variety of strategic management,and on the basis of put forward the corresponding countermeasures,promote small farmers and agricultural industrialization.Through the case of examination,found that although in the process of rattan pepper planting market,labor and other internal and external factors on small farmers,but small farmers will according to their own judgment to make the corresponding business strategy,including through the integration of local resources to improve management ability,by adjusting production strategy to reduce risk and by improving family livelihood ability to enhance the ability to resist risks,to fight the impact of internal and external factors,maintain the subjectivity status in the industry development,but also maintain the local rattan pepper industry development.The specific research conclusions are as follows:First,the local resources in the village have laid a solid foundation for the implementation of small farmers’ business strategy.In the development of rattan pepper industry,small farmers can use the interpersonal network around them to integrate various local resources for agricultural production.Second,the problems in the process of industrial production promote the development of small farmers’ business strategies.Small farmers are not passive in the process of industrial development.They will make adjustments according to the situation of crops and markets,and give full play to their own unique advantages in the industry.Thirdly,family development provides a strong internal impetus for the implementation of small farmers’ business strategy.With the development of economy and society,the production and operation motivation of small farmers is more profit-oriented,changing from safety first to meet the increase of family income.Fourthly,the restriction factors of small farmers’ strategy are low cultural level,unclear training subject,and single sales channel of agricultural products.In view of these problems,it is proposed that in the development of rattan pepper industry,farmers should strengthen their own ability,improve farmers’ participation in the industry,subdivide the training objects,multi-level and multi-subject to jointly promote,broaden the sales channels,extend the industrial chain and other suggestions.