Management And The Public Interest In The Health Care Industry

In our country, along with continuous improvement of people's living standard, the health foods, as special foods possessing the function of protecting and improving consumers' health, are rapidly entering people's life, becoming an important component part of daily consumer goods .However, at the same time, the problems such as whether the health food quality, is true or fake, its quality, is good or not, its price is reasonable or not, its direction is correct or not, having direct bearing on consumers' interest, are just "blind spots" which are quite difficult for the public to judge by itself. Therefore, once the customers cast doubts on the foods, they always solve the problems by escape way, even keeping far away from the health foods sphere. As a result, the "question foods nave not only damaged the public interest, but also led to the sharp rise and fall of the health food trade, providing a bad impact on the spheres such as tax revenue and employment.This article selected the key and hot spot questions in the health foods trade concerned by the public at present for research and discussion. The general way of thinking and method of demonstration are in accordance with the inductive method and inference way.Through such ways as consulting the documents and the market investigation, this article has a detailed research on the health foods trade and its close relation with the public.It is first universally accepted that our government has publicized many laws and regulations on and supervised the health foods trade, producing a marked effect, but there are still a lot of problems, the public isn't quite satisfied with this trade in a depressed state Of those, the main problems as follows: there is no clear definition for the health foods, the fake health foods are still produced and sold, the quality of the products is not good, the customers are often hoodwinked and cheated, there is no price management system, some enterprises reaped colossal profits by exploiting, the cumbersome market and muddled management are far from the demand for specification, health and prosperity. The existence of these problems has seriously damaged not only the public interest but also the state interest, obstructing the sound growth of the health foods trade.The main cause of these problems mentioned above lies in the imperfect trade management laws and regulations, and ineffective management. It is believed that at present we are eagerly improving the laws and regulations to put whole trade in order and strengthening the supervision to solve the problems mentioned above and safeguard the public interest in earnest. At the same time, we should actively explore the health foods become the products improving nationality's health and quality, and promote the health foods trade with Chinese characteristics forward to the prosperity in perfect harmony with public interest.The author, working in the relative sphere for quite long period of time, is quite familiar with and concerned about the situation mentioned above. So the research target is fixed at the healthe foods trade management producing the effects on the trade growth and public interest and its further reform direction.The frame structure is formed by the purpose, method, result, and conclusion. The chapters are in the order as follows: raising question first, then analyzing question, proposing tactics of solving the problem, elaborating the prospect after solving the problem, finally reaching a conclusion.The basic framework as follows:Chapter One, ::introduction" proposes the main content, basic way of thinking, and significance researched by the article.Chapter Two, mainly exploring the current situation of the health foods trade in our country, and analyzing the problems.Chapter Three, proposing the demand and way of solving the existing problems in the health food trade.Chapter Four, solving the existing problems in the health food trade and safeguard the public interest.Chapter Five, management and prospect of the health foods trade.Finally, reaching the conclusion on the basis of exposition.