Dalian Liter Lexus Vehicle Sales 4s Shop Service Marketing Strategy

The commodity birth is an important symbol since the humanity enters the civilized society.The commodity develops certain stage and appeared the brand. The brand appearance standard profession standard, which has promoted the product creditworthiness.however,because of the majority of producers do not have the ability to complete the prosess of production, supply and distribution, therefore the dealer was born from this, they are the product sales to consumers carrier, connecting manufacturers and users of a bridge between indispensable.Dealers operating quality will have a direct impact on consumer purchase options, and product visibility, product sales, the credibility of manufacturers, vendors and the visibility of the entire market direction. But dealers in the entire sales process, always for profit, it led directly to the consumer products operated by the dealer's credibility. Dealers can become the spokesman for the manufacturer? Dealers only concern is to earn post? How do honest business dealers, and its future development path is going to happen?The study in Dalian Zhongsheng Lexus is from the perspective of planning dealers how to development, how to operate in good faith to promote the industry and overall quality of products and service quality improvement.The article firstly study the Dalian City and China's auto market, discussed the status of specialty shops, service competition is that the future of the automobile industry as well as the current main competition in the specialty shops are the main problem; Dalian Zhongsheng Lexus vehicle 4S shops will be introduced after the status of its target customer base and services a market analysis, access to the target customer base of occupation, industry and services market constitutes the status quo, so as to the future work of the marketing provided a basis.SWOT analysis through Dalian Zhongsheng Lexus automobile 4S shop service marketing strategy for the implementation of the internal strengths and weaknesses, opportunities and threats facing the analysis conducted, the article found in Dalian or Lexus vehicle 4S shops in the current management in the industry and are in a leading position mode of development should be taken by long strategy, and that strategy development, marketing strategies should be adjusted.Enterprises need services marketing strategy in the light of its own resources and capacity advantages, worked out in line with its own practical, focused and relevant operational planning. Using VRIO analysis in Dalian in the Lexus 4S shop or the resources and capability to conduct analysis at the same time, develop a service quality, service prices, image and service management services to start implementation services marketing strategy planning.Finally, the article by the gap between the quality of service of Dalian in the model Lexus automobile 4S shop service quality and the causes for the gap between the corresponding countermeasures; Further use triangle and Service Marketing Service Marketing 7P new combination raised in Dalian or Lexus vehicle 4S shop service marketing strategy for the implementation of recommendations: strengthening customer relationship management, enhance team-building, nurturing customers reasonable consumption concept, the visible display of process improvement and optimization services.Achieving enterprise services marketing strategy is a systematic project, it requires enterprises at all levels and all departments of the coordination between the long-term operation. Article will give car boutique marketing strategy implementation services provide reference and use for reference.