Analysis Of The Urban Environment Identity-oriented Design

The city is composed of artificial structures as well as countless goods. The individual structure as one separate entity becomes a language to express an impression and cultural image of one city, on the ground that such definition and cultural image are embodied by creator of artificial structures in terms of a sense of beauty, understanding the culture, historical consciousness for its preservation. Accordingly, the visual language of a city is the most purifying and true object, by which we can read above-mentioned factors and the visual language, is exactly the environmental signage and way finding design in Metropolis.This integration move decisively affects a beauty of a city the largest scale of artificial structures and building were all arranged in a planned order and the planning .However, any planned order and policy can't be found in the nation's environment signs. Denying harmonious coexistence with other artificial elements, the environmental signage and way finding design in Metropolis were set carelessly. So the entire city was full of optical illusions. This symptom was invited because more importance was put on advertisement function not on communication function .The environmental signage and way finding design in Metropolis is presented here as an art form with inherent "aesthetic messages", the implications and characteristics of visual symbols and models commonly used in designs of urban environment sign are thoroughly analyzed. In addition, interpretations of the environmental signage and way finding design in Metropolis in the light of interpersonal communication and modern psychology, as well as analogies between these areas, are done. This study explores the environmental signage and way finding design in Metropolis as a "visual language". Moreover, it examines how the shape and contour of solid objects or open spaces, combined with appropriate lighting and color, invoke various emotions and produce wanted psychological influence on individuals. Viewing the art a wide selection of photographs, diagrams, and other visual props are shown to help clearly illustrate this. Hopefully, this paper will lead designer, art connoisseurs, to a new understanding and appreciation of the environmental signage and way finding design in Metropolis.