Analysis Brands Behind Visual Effects

The modern world has entered the times of cultural sensitivity. The enterprise culture is no longer a Utopian thing but a very sharp weapon for the intensive competition for market shares. The visual communication, as an effective tool of creating the enterprise image, strengthening the influencing power of enterprise image and improving the enterprise management, rising post World War II, has proved to be an enterprise propellant with strong functions for decades of years of operation. When the Chinese enterprises face the competition in the market-oriented economy, it is an unavoidable topic to create the excellent enterprise culture in the design, development and promotion of visual communication. It can be said that an enterprise without culture is a common one and an enterprise without image is destined to fail in the market. When we take delight in talking about Coca Cola and are very confident of Panasonic, we should not forget that these successful enterprises are the models of successfully combining the enterprise culture and operation in the process of design of visual communication.In this paper, started from the present situation and problems of the design of visual communication, the strong promoting roles that the visual effects play in the successful brands are analyzed. With the analysis of the cases of successful brands, the brands in the actual life, in fact, are some symbols for the consumers. Therefore, the design of the symbol system, especially the visual symbol system, becomes very important if the competitive power of the brand is strengthened. In line with the problems in the current design of visual communication, we should resolve the problems fundamentally, making the visual effects become the strong propelling power after the brands.