Central Air Conditioning System, Energy-saving Products Marketing Management Analysis

Saving the energy is a strategic mission of our country economic and social development. The central air conditioner is a tradition big door of consuming energy, because of for long time people don't pay attention to the energy-saving, the wasted phenomenon of energy is very serious. One big bottleneck canned consumes to have become a check and supervision central air conditioner to develop healthily, resolve a problem of high energy-consuming of central air conditioner have already forced in the eyebrow! How to move this market quickly in the short date? Make a product market of the central air conditioner system energy-saving into a growth period, carry out scale economy, and gain profession profits. This is a subject that this text wants to study.This text aims at the energy-saving product of the central air conditioner system; The market carries on analysis with the STP method, dividing the line a market to subdivide a market for five. Use the peter that economy energy value and the product actual thing turn value three target markets specially, the first is a high level market; The second for in carry a market; The third is low level market. This is also textual creative place.By using comparison analysis of the next generation product and product X₂in the product 4p the marketing combination analysis of the central air conditioner system the energy-saving in product, promotion, place and price. To product marketing place the member choose a fixed position to integrate a company for the system; Have different ways to the promotion method of product to deliver; Should follow the following what time to the price establishment problem of product:(1)The price of product draws up a boundary principle, investing rate of return more than 50%, requiting within two years;(2)The bias list price of product mainly is carry on demarcation to district, to circulate time to grow, the price high region, price of article establishment a little higher, whereas want to be a little lower;(3)To the system integration company adopt with the year order whole years to sell quantity of method give high discount, after this foundation ascend effect a sale mission increase quantity again give fold to let. The encouragement does quantity, carrying out to win totally of target.