Reed Exhibitions Exhibition Services Industry Standards From The Perspective Of Strategic Studies

Display industry as a high-income, high-profit new industry, because of its powerful radiation effects, and known as "city of bread," "industry leader" of China's large cities are being favored, and the high degree of government at all levels attention. After entering the 21st century, China's competitiveness in the field of display situation has undergone great changes.This study is divided into five parts. The first part is the main questions on the purpose and significance of the study, described Reed's development of industry standards and demonstrate the basic profiles, corporate strategy and management development course and several strategic management theory, recalled that the start of the study made to pave the way. From the second part of the macro and micro aspects of the two companies on the strategic environment Reed analysis, analysis of the macroeconomic environment in which the company's economic environment, political environment, science and technology and social environment, micro-environment of the company facing the threat of competitors ,Threatened to buy into the threats and alternative products threat. The third part of Reed's corporate development strategy of choice, mainly on the development strategy of Reed aims and objectives of the development and implementation of Reed strategic objectives of the specific measures. Part IV of the Yangtze River Delta region development of the MICE industry, the focus on Reed in the Yangtze River Delta region's strategic choice, and of Reed in other regional and international strategic choice. The four th part of conclusions and recommendations.