Research Attention In The Tv Industry

The regression of individualization and the vigorous development of information industry turn"attention"into the focus object, and the television industry, essentially emphasizes human satisfaction, should pay much more attention to the individualized needs of audiences. The application of"attention"theory in the television industry will bring new ideas to its development. This thesis analyzes the applicability of attention theory in the television industry, and how to implement it effectively. Also, it further proves the feasibility of focusing attention to develop the television industry, through the analysis of the development of Dragon TV in Shanghai.The thesis is composed of 5 parts: The first part is the introduction. It defines the"attention","attention economy"and other related conceptions, and expounds the current status of research of"attention"theory in domestic and abroad. The second part analyzes the applicability and significance of the"attention"theory in the television industry from the demands of audiences, the features of the television industry and the marketing strategy of television. The third part discusses the changes of business models due to the application of"attention"theory in the television industry, and the form of brand strategy. The fourth part focuses on the production of TV program in numerical age. The fifth part discusses in details about the development of television industry with"attention"theory in Dragon TV, especially on the sustainable development of band. The"attention"theory is still immature in the academic fields. The thesis combines the achievements of former research with own opinions about the theory, also analyzes about how to bring the"attention"theory into the television industry and how to implement it in the development of television industry.