Form Of The Mobile Communications Market Research, Marketing Mix Strategies

Enterprises are the economic organizations in the society and the marketing of them are based on certain social conditions. Such conditions influence the marketing from different aspects of the marketing. The concept of "market form" is introduced into the marketing theory to study the influences exerted to the marketing activities by the social conditions. The definition of market form and the detailed expositions of the influence factors and how to divide five types of market forms are included in the first part. The introduction of Kotler marketing combination theory is in the second part and the essay holds the opinion that the maximum of the anticipated effects can be achieved by the organic combination of the Kotler theory and the market forms; Xiamen Mobile is chosen to be the sample case for study and the achievements obtained by the use of the 10P Theory in the five different market forms with the deconstruction and analysis of the company's marketing strategy from the five different market forms of city area, area joining town and country, country areas of the new type, traditional country areas, building or construction areas. The last part is contributed to the conclusion that the organic combination of 10P Theory and the market leads to the successful marketing of Xiamen Mobile and the marketing can be successfully achieved only based on the concrete analysis of the different market forms and the proper use of the 10P Theory.