Research Mobile QR Code Interactive Marketing Strategy Based On Enterprises And Businesses

In the 12 th National People's Congress meeting, the prime minister Li Keqiang pointed out for the first time in his government work report "Internet +" plan of action. the development of the Internet also formally raised to a strategic level in a country's development. As of December 2015, conducted the Internet marketing in enterprises, 35.5% through the mobile Internet marketing promotion, as the user behavior overall shift to mobile terminal, mobile marketing will become a very important channel for the enterprises to promote. Mobile Internet created new forms of social life, gradually changing the mobile Internet users daily life. At the same time also to upgrade is fusion of media industry has brought new opportunities and challenges. Support information storage capacity big, text, images, audio, video and other multimedia display, a natural advantage of mobile qr code connection between old and new media, mobile phone qr code has also become one of the key factors to achieve media convergence. Mobile phone qr code with their own advantages, as a novel approach to marketing, quickly won the favour of the majority of advertisers and merchants, also quickly accepted by the broad masses of consumers.This paper from the perspective of enterprises and businesses through the relevant knowledge of mobile phone qr code, according to the mobile phone qr code's own advantage, combined with the spread of the mobile phone qr code, the application of qr code for mobile phone in the development of interactive marketing and apply, to grasp the "interactive" a phone key factors of qr code marketing, through the case analysis, to explore the enterprises and businesses use mobile phone qr code and the existing problems in the interactive marketing strategies. Keep the cell phone qr code in the media, and in the external marketing enterprises play a better role.