Xcmg Corporation's Research And Development Of Distributed Marketing System

Under the context of surging development of network technic and information technic, our society strides forwardly into era of network economy. The rules of marketing competition, the model of ecomony increment and the ways by which we abide have dramatically changed. Web marketing , emerged concomitantly with fictitious web market as a new marketing theoretics, bear stronger practice and originality. Confronted with variety of market, there an urgency for enterprises to exert the theoretics and methods of web marketing for the sake of instituting apposite marketing system according to enterprises' own characteristics.How to utilize the distributing system to integrate the marketing resources, to improve the efficiency of marketing, to offer flexible and voluntary marketing service is a question for further discussion. This thesis is to find out the the web marketing system's fundamental methods of our conventional engineering manufacturing under new circumstances through the research of engineering manufacturing's web marketing system and probe into the theoretics of its functions. Additionally, we should redesign every function module and system's frame of web marketing system in term of analysis of web marketing system 's business process and function for providing web marketing system's key technology and core contents desired for theoretics and supporting ways and means so as to manipulate expeditiously information technology to be adaptible to mutative environment.The naissance of third web technic called Web Service altered the developing module of Web program and expenditure scale of enterprise deploy on the enterprise's level. New rise of Web developing technic AJAX, to a large extent promote the response efficiency and smoothness of running of Web program. ASP.NET combined with Web Service and AJAX afforded the safe and efficient solution on the corporation's level.This thesis which is under the background of marketing filiale's information management project of Xugong Science and Technology Corporation, has a discussion of web marketing system's basic theoretics, frame, application and key technic to design and implement a web marketing system appropriate for indigenous engineering manufacturing out of Web Service and ASP.NET. This system encircles weakness tache of marketing service and information construction in engineering manufacturing corporations, establishes an enterprise's web marketing system consisting of basic data management ,service management and marketing management in accordance with Xugong marketing filiale's present service business.