Development Strategy Based On The Swot And The Theory Of Parenting Advantage Yancheng Grid Enterprises

The multi-business of electrical networks is diversified management industry in contrast to its main business, with the development of which the multi-business enterprises of electric networks have passed through the initial development stage, and are struggling for the goal of being bigger and stronger. But, being faced with the opportunity and the challenge resulted from the regional economy development and industrial system reform, Yancheng's electrical networks are encountering development strategy problems of how to determine own industrial development direction and key industries.This article , first of all, analyzed he external environments such as the development conditions of the electric power and elaborated the influences to the multi-business enterprises Yancheng's of electric networks from electric power development and system reform to electric power and pointed out the opportunities and the threats. Meanwhile, analyzed the internal advantages and weaknesses by presenting the current situation of multi-business enterprises of Yancheng's electric networks.Secondly, on the basis of the analysis of internal and external environment, the article proposed ideas and strategy for multi-business enterprises of Yancheng's electric networks in compliance with the reforming requirements ,contraction, conformity, standard , of National Electric Power Corporation .This article thought multi-management strategy of key industrial should be adopted, and elaborated choice process of key industries as well as its feasibility. Finally, this article proposed the concrete suggestions of developmental strategy and the safeguard measures, which include company legal principle theory of law, human resources, enterprise culture, brand construction and so on, for the multi-business enterprise of Yancheng's electrical network.