Credible Security Nano Biotechnology Co., Ltd. Marketing Channel Mode Research

The nanotechnology is technology beneficial to the humanity in the 21st century, and the nanometer enterprise is the rising enterprise, whose industrial platform is quite broad. However, it would take quite a long time to make the public understand and accept the technology. The domestic nanometer industry is facing the huge survival pressure on choosing appropriate channels and setting up brands. Therefore, this article takes the biggest nanometer medical equipment production base in Hunan Province -the Anson Nanometer Enterprise as the object of study, researching on the choosing of its distribution channel pattern.Through the analysis of macroscopic environment, competition condition of the nanometer industry and internal environment of Anson , this article gets the conclusion that the internal and external environment both have advantages and certain insufficiencies to Anson Nanometer Corporate's growth, so the company should establish the WO strategy-reverse strategy. On the basis of the above analysis, we determine that in the system of "resources sharing, function complementary" the Anson Nanometer Company's market orientation should be "one nanometer platform, four operation circles". Through the analysis of channel theory and by unifying the company's own superiority, in the introduction phase of the product life cycle, we choose four types of channels: Clinical channel -to consolidate the existing clinical customers; OTC channel - cooperating with the national top 200 chain drugstores to directly operate the OTC terminal; The strategic cooperation - making use of the platform superiority to unite excellent teams and establish the brand "ANSON" together; The third terminal channel - adopting the innovation method to operate countryside terminal markets and widen the marketing channels for the nanotechnology products, in order to occupy the rural markets. We should complement the above four kinds of channels and establish the "ANSON" nanometer brand to achieve the final goal of promoting sales. According to the channel chosen, the marketing center should adjust the organizational structure and establish service department to take charge of the various channel operations, which would assume responsibility for its profits and losses and cause the enterprise to develop in the benign direction .