| The real estate industry of China has been gradually going into rationality and maturity in the new century.As the basis of planning and designing, research of architectural programming has also been led into the field of real estate.Under this background, through combining the related branch of knowledge in architecture , unban planning, economics, sociology, marketing, the thesis tries to put forward anew mode of project programming acord with the actuality of residential district developing, and form a elementary theory of realty products programming under the new market environment.Firstly, it expatiates the basic meaning of the new concept: products programming of real estate. Secondly, it commencing from theory footstone and market fundation, the thesis sets forth separatelyeach subuject's related principle of architecture in a broad sense, ------thecontent and method of market research. Then, combining the two parts, it gets an applied mode and practical method of realty products programming, including market orientation, residential district planning, architectural style, land-scape designing, house-layout designing, etc. At last, taking one of the realty project programming in Changsha City for example , the thesis introduces the exercising of products programming in engineering practice.The research content of the thesis has an important theoretical meaning and realistic meaning. On one hand , realty products programming widens the research field of architectural programming, making it directly provide the guidence to the devolopment of real estate. On the other hand, it can improve the present bad status, such as confused concept,ambiguous orientation,lacking of theoretical basis and technological support , and hasten the development of real estate programming. |
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