Chinese Real Estate Market Development

This paper mainly talks about the Chinese real estate industry's concepts, development, classification and the status and effect in the state economic development. It poses seven suggestions in order to promote the Chinese real estate's development through analyzing this industry's characteristics, developing process, and future trends in different phases. These suggestions are listed as below.1. The land market should be standardized.2. To improve the real estate's financing channel.3. To guide the real estate companies to develop multi-products in order to meet the needs of market.4. To establish a diversiform market system in the real estate.5. To complete an integrated law and regulations in this industry.6. To definitude the governments'orientation in this market.7. To set up an independent and external monitoring and investigating system.As the third industry, the real estate business combines with land investment, development, operation, management, and service. It is an industry which contains four traits: basic, lead, driving and risk. The real estate can be divided into two parts. One is the real estate investment and development as the other is the real estate service. This paper accounts a huge change of the Chinese residential and real estate industry due to the reforming and opening since 1980. With the real estate's growing and booming, it has become a backbone industry in the national economy. Meanwhile, it has started the course of marketing. This paper also points out that a phenomenon of bubble economy and irregular dealing exist in the real estate industry. They are caused by massive over-exploiting under non-market domination. The other three reasons also hinder the real estate's development. Firstly, the government's unitary dominant exploitive do not have an effective control as the real estate market lacks the self-adjusting ability. Secondly, the real estate companies do not abide by the rules of the market. And its blindfold exploiting leads a waste of resource and a mess of market. Thirdly, some investors peculate bank credit capital that results in a damage of the state behalf. (Mr. Dengxiaoping has an important talk in the Thirteenth Communist Party Congress that is about the Chinese real estate development. This talk has been regarded as the Chinese real estate developing start point as well as a tour of ice-break.). This paper conducts a plenty of research that include this industry's traits in different developing phases. This research is also based on the marketing economy, marketing behavior and finance. The author not only points out potential risks in the Chinese real estate, but also brings some measures and solutions to avoid these risks effectively.This paper reaches a conclusion by concept researching and case studying. The real estate industry should be led by the market and customers'needs. According to these needs, the real estate companies should develop multiple products and establish a sound marketing system. Healthy and environment friendly products with high quality will help the Chinese real estate industry to grow healthily.