Zhuzhou Torch Spark Plugs Export-oriented Development Strategy,

Zhuzhou Torch Spark Plug Co., Ltd. is the share-owned subsidiary company of Weichai Power Co., Ltd. and it is the largest spark plugs manufacturer in China. The company pays great attention to technology improvement, and it introduced the AC automatic assembly line and Bodine automatic assembly line from American Delphi company. The "Torch" brand of spark plugs of this company has the first market occupation in domestic market. The products are sold to North America, Europe, and South-East Asia area So it is necessary to make research to this company's foreign-oriented strategy.This article analyze the macroscopical environment such as international and domestic political society environment, economical and technology environment etc. which the company faces, and also the microcosmic environment such as suppliers, customers and market, etc. It also analyze the problems existing when the company participating international competition. It clears the company's core resources and competition advantages, and analyzes the concept and features of foreign-oriented economy, it combines the products features of Torch Spark Plug Co., Ltd., market environment, explores the thought of international strategy, further proves the feasibility to apply foreign-oriented economy, It put forward the whole design for operating foreign-oriented economy, and conducts initial verification and analysis to the foreign-oriented development of Zhuzhou Torch Spark Plug Co., Ltd. The thought put forwarded by this article of Torch's foreign-oriented development strategy is: by the using company's particular technology development advantages to use high value-added products such as the platinum, iridium, and car OEM spark plugs to enlarge top market share to keep the company's continuous profit resource. And using the company's mature sales net to enlarge the market share of conventional products, and continuously occupies the competitor's market to amortize the cost by size. By using the opportunities of Honywell's outsourcing project, Russia project, Briggs&Straggon project, Beru project and industrial spark plugs market enlarging, the company rapidly enlarge the company's affect at international market, develops on international way, and realize the company's rapid increase. This article put forward the strategy selection to building up brands by self-innovation and quality advance, and cultivating market advantages by differential strategy, focusing strategy to build up "TORCH".