Probe Into The Establishment Of Intellectual Property Strategy

WTO has brought light to China while TRIPS agreement has driven China plunge into a dark world. Intellectual property rights has become the latest stratagem for multi-national companies in developed countries to make commercial competition.This article analyses the enterprise intellectual property rights stratagem management by ways of statistics and case analysis and illustrate its necessity and urgency to establish it in global economy and entry into WTO. First, this article gives a brief introduction of intellectual property rights and current situation of Chinese enterprise and then brings forward how to establish intellectual property rights. Establish intellectual property rights stratagem requires that company top level realize the importance of intellectual property rights and establish intellectual property rights department accordingly. The most important step is to set down intellectual property rights stratagem which has many ways, e.g. use patent technology to occupy the technology peak, take advantage of patent to control market and patent surrounding stratagem. Each has its applicable condition and advantages and disadvantages as well. Enterprise should make its own choice according to its object, market structure and capability. It brings up several key steps to establish intellectual property rights stratagem. First of all, we need to set up intellectual property rights culture to enhance the employees'intellectual property rights conscience. Than establish intellectual property rights system including belonging rights, confidential and rewards and punishment. After that, the task for production and patent property production, avoiding patent violation and preparing patent fight and negotiation is unfolded in order. It tells a lot of successful and failed case occurred in China and abroad and elaborate the background condition to carry on every rights stratagem and enterprise characteristic and the result it eventually turns out.