The Copper Industry Of Yunnan Copper Group Development Strategy

Copper processing industry is one of the important and indispensable basic material industries in the development of our national economy.At present, around the world our country has the most copper processing enterprises and has the largest output and consumption of copper processing products.Under the prerequisite of maintaining sustainable development,what measures should be taken for our country' s copper industry to grasp opportunities,pursue advantages and avoid detriments,expand the company itself,select the development strategy suitable for the enterprise is a subject which the peoples in copper processing industry are considering and studying.As a large-scale copper mine and metallurgical enterprise,in the new opportunity period of historical development Yunnan Copper Industry(Group) Co.,Ltd.should step up the development of copper processing industry, actively implement the development strategy of copper processing industry. This is an important basis for the enterprise to realize leaping development and scientific development.In the "Eleventh Five Year" development plan of Yunnan Copper Industry(Group)Co.,Ltd.,it is proposed clearly that up to year 2010 it will realize the struggling goal of producing high pure copper cathode of 800,000 tons and copper processing products of 300,000 tons.In the plan the copper processing industry is decided specifically as the new economic growth point and innovative point of the company' s realization of sustainable development.The paper deeply studies and analyses the current status and development trend of china' s copper processing industry,the current status of Yunnan copper processing industry and its important role for the promotion of the strategy of making Yunnan province stronger by its industry and development of china' s copper processing industry.The paper points out the opportunities and risks Yunnan Copper Industry(Group)Co.,Ltd.faces and existing main issues and causes in its development.Based on this,in accordance with fundamental theory of strategic enterprise management,enterprise management and economy etc. the paper carries out "five forces analysis" and SWOTH analysis against development environment of Yunnan Copper Industry(Group)Co.,Ltd.,and then putting forward the selection and implementation measure of copper processing industry development strategy of Yunnan Copper Industry(Group)Co.,Ltd..