Yunnan Copper Group Company Resource Strategy Research

Resources strategy refers to a general consideration and completed planning on resources development and utilization. As a resource-based enterprise, Yunnan Copper Industry Group (YCIG) to carry out the resources strategy is regarded as an important foundation for accomplishing the across-development and scientific development of enterprise. The "Eleven five-year Plan" of YCIG has presented that self-owned copper resources reserve will reach 10 million tons and self-produced copper in concentrate will be 0.4 million tons by the year of 2010. It has even placed the resources strategy as the key of existing, the base of development and the profit source of the company.In the paper it has analyzed the past and current situation of the global and china copper industry as well. Base on the related theories of enterprise strategic management it has analyzed the cause, necessity and economic environment of carrying out resources strategy by YCIG. Through probing the regulations, targets, guarantee measures and policies of carrying out resources strategy by YCIG it has discussed the feasibility of resources strategy.The paper has studied the opportunity and challenge of carrying out resources strategy by YCIG, analyzed the competitive ability of the " Eleven five-year Plan " of YCIG and presented the considerable clue and suggested countermeasures. They are: it should put resources strategy at the first place; it should make fully use of help from government; it should optimize the management mechanism and make the management measures in detail; it should take advantage of capitalization management to guarantee the investment supply for prospecting and development of resources; it should be better understanding about the law and environment protection of prospecting and development of resources; it should progress the circulation economy and push the re-using of copper resource.