Chain Business Model Of Small And Medium-sized Freight Forwarding Business Research

The dissertation focus on how small and medium-sized freight forwarders operate in the chain model to realize the scale,unification,specialization and standardization of operation.It presents to use regular chain,franchise chain and voluntary chain together. The propose is to provide a new idea for small and medium-sized freight forwarders adapting to market competition,getting intensive advantages,realizing business upgrade and developing modern logistics services.The introduction briefly describes the research background,methods,significance and the state of domestic and international study.The purpose of this part is to answer necessary and methods of the study.The full text focuses two core concepts:chain management and freight forwarder.Firstly,the dissertation explains the demands of small and medium-sized freight forwarders on scale,unification,specialization and standardization.It involves three aspects:their own problems,client demands and threaten of new substitutes.And it does demonstrability from economy,market and technology. Secondly,application research on chain model in the freight forwarding industry is the core of the full text.It discusses some problems from a practical point of view including service positioning of chain freight forwarders,chain system,system construction,CIS design and operation management.JC Trans Logistics is the pioneer of the application of franchise chain in freight forwarding,and is extremely representative.However,JC group only uses franchising.And the chain system shows a lot of problems in the rapid development.Finally,the dissertation puts forward the shortcomings and improvements of JC model on the basis of research results of the dissertation and situation analysis on JC Group in order to make theoretical research more in line with actual needs.The last part gives conclusions of the full text and points out the shortages of the research work and improvements.