MG Company-The Research On Development Strategy For Small-And-Medium-Sized Forwarding Enterprises

Since the outbreak of the economic crisis in 2008, the global economy turned down continually, which also affected international trade. Under this environment, the international freight forwarding industry has suffered an unprecedented impact, while the small-and-medium sized forwarding enterprises in China are facing even more serious problem of development.This article explores and researches the development for small and medium-sized freight forwarding enterprises which can be divided into two parts: The first part is the case body; and the second part is the case analysis.The first part, the article introduces MG Company and the current situation of the whole forwarding industry, as well as the bottleneck MG encountered. As a small and medium sized enterprise, MG Company is lagging behind the leading enterprise in recent years due to lack of long-term planning of development, How to upgrade the competitiveness and profitability by using the existing resource of the company becomes the top urgent problem.The second part analyzes the external environment of MG Company including the macro-environment, such as the industry life circle, business competition and main competitors, to identify the opportunities and threats that the company is facing; and the internal environment including resources, capabilities and business operation, to identify the strength and weakness of the company. By applying the theory of target concentration and strategic alliance, and researching through SWOT Matrix analysis, the author lays down the development strategy for MG Company. At the last part of the thesis, the author also proposes on how to achieve the development strategy, to optimize the internal environment and to plan the concrete action of every stage, thus to finalize the basic undertakings of the strategy implementation.