Baosteel Group's Steel Industry Competitive Strategy Research

Going with the process of informationization and globalization in world economy, the competition among international,regional enterprises is stronger than before. No matter enterprises how large or small they all try to boost their competitive advantages and to hold the core competence. An effective competitive strategy constituted by the iron-steel industry enterprise is vital for their existance and development in the years ahead.The bao-steel group held by The National Asset Council is the largest iron-steel united enterprise in China and the fifth in the world and in the face of the furious competition domestic and abroad an effective competitive strategy making by the bao-steel group is challenging to achieve sustained development strategic objective.The paper research under such kind of competitive environment use the fruits of some strategic master's theories combined with the necessary analysis of the bao-steel group iron-steel industry to show the actual status and the trend of world and domestic iron-steel industry. The paper offered some competitive strategic scenarios to be selected by the bao-steel group according to the advantages and disadvantages detailedly analyzed from inner environment to external environment of the bao-steel iron-steel industry. The paper also gave some suggestions and references for the bao-steel group's selections and control of competitive strategies as well as the Chinese iron-steel industry.